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From the makers of EMBIE App, the number 1 fertility treatment support app trusted by over 60,000 women from 120 countries comes Embie Clinic.

EMBIE Clinic helps further improve patients’ fertility journey by providing transparency, education, medication reminders and instruction, and direct communication with their care team.

EMBIE’s Clinic’s B2B SaaS platform provides fertility clinics with optimized workflow and centralized tools, enabling clinics to treat more patients per month with the same existing staff and infrastructure while significantly improving patient experience and even treatment outcomes*

EMBIE has its first paying customers and significant ARR (Annual Recurring Revenue). EMBIE also hit a pretty impressive milestone last month – over 115,000 eggs from couples around the world have been tracked from retrieval to mature, fertilized to embryo, and even to a baby using Embie’s mobile application! To date, the app has tracked over 4500 positive pregnancies.

EMBIE, the AI-based App to Help Couples with Infertility Conceive, was Chosen to the Microsoft AI-based Accelerator Program

Microsoft for Startups Israel selected EMBIE Clinic along with 13 other Israeli companies to participate in its AI-based accelerator program. Microsoft will help these startups improve their technology, create international connections, and realize their full potential. The program will operate in partnership with Start-up Nation Central, ESOP, and Pearl Cohen. The startups will receive benefits worth more than $350,000 and access to Microsoft and Open AIs AI tools. EMBIE is also part of the Hadassa Accelerator, powered by IBM zone, located in BIOHOUSE, at the heart of Hadassah Medical Center.

What is EMBIE?

The Embie direct-to-consumer app helps women going through fertility treatments take control of their fertility care with personalized tools, actionable insights, and support.


Using its unique, holistic, and global dataset, Embie is expanding its end-to-end solution to give those struggling to conceive and in need of medical intervention, tools to predict diagnosis probability, protocol, and treatment success rates at scale.

While most current innovations in infertility are focused on the clinic and working on a specific embryo, EMBIE aims to bridge the gap in the years that it often takes to get to that successful embryo by learning from the data from tens of thousands of users in 120 different countries with infertility data held across individual and disconnected stakeholders.

To get your EMBIE app – go to                     on Apple store for Iphone

go to     on Google Play

What is the EMBIE CLINIC?

Until now,  EMBIE has been a B2C app, dealing directly with consumers. From the statistics, the EMBIE users are getting pregnant at 35% higher rates across all ages as compared to the CDC national average (see note below about published research)

The B2B EMBIE Clinic will help the fertility clinics better serve the couples undergoing treatment, by better managing their data, increasing the productivity at the clinics, and creating better synergy between the medical staff and the couples undergoing treatment. The doctors will get richer data analytics and visualizations and the nurses and medical staff will get more quality time with patients by using optimized, digital workflows to reduce administration. EMBIE Clinic will provide patients further support with enhanced real-time monitoring and adherence tools even over what the EMBIE App provides.

“Instead of sticky notes, faxes, or phone calls, patients will actually be able to use their smartphone to guide them on their fertility journey, just like everything else we do in the modern world. Everything is directly input by the clinic themselves, making the treatment clear for the patient while also giving transparency into on-going tests and outcomes,” shared Josh Gottesman, CEO of EMBIE Clinic. “And the literature is clear, better supported and engaged fertility patients are statistically more successful patients.”

The EMBIE APP success story

There are hundreds of apps on the market for women trying to conceive naturally but very few, if any, for women going through fertility treatments. Considering the number of women with unexplained infertility, this is an area that desperately needs support.

Women can start using EMBIE whether they are just learning about infertility and want to find vetted information, doing a medicated ovulation or IUI (Intrauterine Insemination) cycle, IVF, or surrogacy, and throughout pregnancy.

Now with EMBIE Clinic, they are closing the loop on the entire patient journey – from new patient onboarding to baby in arms.

Ravid Israel’s story

Ravid Israel is the co-founder of EMBIE, the first app exclusively designed for women going through fertility treatments. When what started as fertility preservation quickly turned into fertility treatments of her own, Ravid realized there was no app for women going through these treatments. Ravid started tracking all things related to her fertility and treatments in Excel, her phone calendar, and traditional TTC (trying to conceive) apps. She quickly noticed some patterns as she started comparing her cycles and began advocating for changes to her treatment Protocol. The result was better quality eggs and higher fertilization rates which resulted in her now 3-year-old son. She knew right then and there that other women needed this information too and EMBIE was conceived.

Ravid’s fertility journey began in 2012 with a Cervical Cancer diagnosis, followed by severe endometriosis which prompted a move back to Israel for more affordable reproductive care. What followed included 6 full IVF cycles, 4 transfers, and a lot of experimentation. After 5 IVF cycle attempts with a partner, Ravid succeeded in her Single Mother By Choice/first donor cycle, which resulted in the birth of her son in Nov 2020!

Published Research

New research presented by Embie Clinic at the 39th Annual European Society of Human Reproduction and Embryology (ESHRE) meeting in June 2023 indicates that the company’s fertility treatment mobile app can significantly enhance pregnancy rates in women undergoing in vitro fertilization (IVF). The research, involving 5,067 users who reported 6,449 IVF cycles through the app from 2021 to 2022, demonstrated improved assisted reproductive technology (ART) outcomes across all age groups. While the study relied on self-reported data, the number of users mitigates individual errors, according to the company. Users of the EMBIE app experienced higher ongoing pregnancy rates at over 35% higher rates across all ages at 20 weeks and over less than 50% of the canceled cycle rates compared to the national average reported by the CDC.


While the EMBIE app has been live since October 2020, Embie Clinic has just gone live with its first paying customer in London, England. Embie was co-founded by CEO Josh Gottesman, Chief Product Officer Ravid Israel, and CTO Dana Averbuch. EMBIE has now begun raising its Seed round after closing a pre-seed round with private investors to bring its B2B solution to market. Within six months it has hired a crack team, built a working product, and secured its first paying customers.

EMBIE is also part of the Hadassah Accelerator, powered by IBM zone, located in BIOHOUSE, at the heart of Hadassah Medical Center. bring our startups closer to the clinicians, patients, and real-world data of Hadassah, coupled with the best-of-breed technologies and advice of IBM experts. To date,  27 graduate startups from the Hadassah Accelerator have already raised significant funding of over $75 million in grants!


For further information on EMBIE, contactJosh  Gottesman:  josh AT
or visit their website at


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