JLM-BioCity is proud to announce:

 “How to Perfect your Investment Pitch – from Seed to Exit”

Wednesday, February 15, 2017

Azrieli College of Engineering,  Auditorium D100, floor 1,   building D (the old building)

with as guest speakers:

•  Joseph Straus – Partner, Bio Imagine,

•  Ran Shifron – General Manager & Founder, Healthier Globe,

•  Dafna Gold Melchior – Partner,  Message Experts 


Nurit Tweezer Zaks – Senior Director, Established Products Portfolio Medical Leads, Sanofi Global R&D will give a short introduction on the importance of the pitch.

As a Bio entrepreneur, you are presented with golden opportunities to deliver your message every day: from high stakes meetings with investors and forums at international conferences right down to informal encounters at bar mitzvahs with potentially interesting professionals… 

Now it’s up to you – will you make the most of these opportunities? 

How can you arrive better prepared? 

We’re glad you asked! 

That’s precisely why we’ve planned the upcoming meeting of JLM-BioCity, such that it provides you with the practical tools and strategic thinking you need, to frame your corporate message in the most clear, concise and effective manner. When you are clear on what to say and how to say it, you can successfully, passionately communicate it with your target audiences. Clear, concise and to the point. Join us and come away with practical tools and helpful tips you can start using later that evening during networking. 


Moderators:  Yaron Suissa – JLM-BioCity.org 

17:30 Registration & Networking

18:00 Greetings 

• Debbie Shalev, Head, <a>Pharmaceutical Engineering, Azrieli College of Engineering</a>

• Nurit Tweezer Zaks – Senior Director, Established Products Portfolio Medical Leads, Sanofi Global R&D

Invited Speakers:

•  Joseph Straus – Partner, Bio Imagine,

•  Ran Shifron – General Manager & Founder, Healthier Globe,

•  Dafna Gold Melchior – Partner, Message Experts 

Questions & Answers

JLM-BioCity  is delighted to announce this event is sponsored by Azrieli College of Engineeringand AtoBe – Azrieli College of Engineering Startup Accelerator

The presentations will all be given in English.

All start-ups are invited to come to have their pitch filmed by JLM-BioCIty for free! The filming will take place during the networking, before and after the main event. To take make use of this free offer, please send your contact details and a copy of your business executive summary to Daniel Worenklein – JLM-BioCity daniel@heybravo.com  Once produced, only the videos approved by the companies will be made public on the JLM-BioCity.org site. 

(Please rehearse your pitch well before presenting). 

RVSP to reserve your place. There will be a 20 NIS entrance fee to the event.


LOCATION: Auditorium 001, on the first floor (using , in the old building 4. 

About our speakers


Joe Straus Partner, Imagine Bio

Joe’s professional experience continues to be identifying, evaluating, and helping to bring to market promising medical and veterinary innovations. 
At Imagine Bio he assists high potential, early and later stage medical and veterinary innovation companies with strong management teams, and help them streamline their development and commercialization efforts, raise investment capital and find strategic partners. Joe is currently engaged with number of companies, ranging from pre-seed to mature, and is always seeking new opportunities where he might be able to add value. 

He is specifically interested in:
• Helping med/vet innovation companies understand and meet their development, funding and commercialization challenges

 • Expanding our network of financial and strategic investors

 • Representing international companies seeking med/vet innovations in Israel; or Israeli companies seeking investors, strategic alliances and market access in the US/Europe


• Scouting for, and assessing medical/veterinary innovations 

• Identifying sources of capital

• Strategic collaborations and partnerships

• Entrepreneurship/start-up management

• Marketing/market research• Business planning/opportunity analysis

• Key opinion leader relations• Negotiations

Ran Shifron – General Manager & Founder,  Healthier Globe

As a senior Medical Device Executive with extensive successful experience in the Medical Device Industry in start-ups, mid-size & large multinational Medical Device organizations spanning the last 30 years-I helped develop and bring dozens of medical devices with different medical applications including non-invasive & wearable products to the global markets successfully. I helped co’s define market needs, fund raising, create publicly traded co’s and sell co’s, all while building a worldwide network of industry contacts. I have taken my passion of helping medical device co.’s succeed in going to world markets correctly by building a program to help co’s properly prepare for the market and for fund raising, a special program for co’s with a medical product that need assistance.

I love bringing medical devices to the global markets. What I love most is seeing a medical device that is able to early detect, save lives, make a caretaker’s job easier or improve a patient’s quality of life. My idea of a co. developing an ideal Medical Device field is to create recurring revenue on a periodic basis? My goal is to create MILLIONS of $$ in equity for my clients through medical device international sales.

I have vast international experience in Medical Device Development, Capital Equipment, Disposables, Accessories & Service business. I earned top international education in Business and Science: BSc and MBA and have helped leading medical device co’s.

Dafna Gold Melchior – Partner, Message Experts

Dafna Gold Melchior, Strategic Communications Consultant, is a partner at Message Experts, a Jerusalem-based messaging and presentation skills training boutique. Dafna is a classic connector, fusing creative energy and interpersonal pizzazz with a bilingual talent for articulating messaging and making professional information accessible and customized to each target audience. Dafna specializes in helping individuals, companies, organizations, academia, and the entire entrepreneurial ecosystem, to craft and sharpen their messages and deliver them with impact to make the most of every opportunity. 

Dafna Gold Melchior Mobile dafna@message-experts.com   

About      Message Experts

Persuasive Presentations, Expertly Crafted and Delivered

Message Experts is a Jerusalem based boutique consulting firm, specializing in message development and effective presentation delivery. Our training provides the practical knowledge to craft your corporate messages perfectly for your target audiences and then practice delivering those messages so you’re comfortable with them and ready to seize every opportunity:  face to face conversations with important clients, pitches to potential investors or donors, and any type of presentation to audiences, large and small.