JBNF-BioMed invite you to hear about:

Note that the meeting place has been changed to Azrieli College of Engineering.

Winning Marketing Strategies for the EMEA, APAC and US BioMed Markets

April 6, 2016 17:30

Key executives from leading Israeli BioMed companies will be presenting their successfully proven marketing approaches within some of the different territories. Invited speakers will be:

• Ronen Segal, VP R&D, Brainsways Ltd

• Geut Hoshen, International Sales & Marketing Manager, Orsense Ltd 

• Yoni Mozeson, Director of Marketing at CDx Diagnostics

 Rachel Weissbrod, Director, Medical Affairs, Patient Monitoring & Recovery,Medtronic 

Achieving a market-ready medical device product, has always been dubbed as a critical development achievement. However, the limited number of the young graduate companies who have reached this milestone, are now facing a no-smaller challenge of securing their positions within the global markets, at the shortest possible time-frames. The global distribution zones are most commonly geographically divided, into the North-America, Latin/Central America, EMEA (Europe, Middle-East, Africa) and APAC (Asia-Pacific) markets. 


Moderator, Yaron Suissa, JBNF-Biomed

Greetings:  Debbie Shalev, Head, Dept Phamaceutical Eng,

                                               Azrieli College of Engineering

                    Michael Mizrahi, Director, 

                                                 AtoBe Azrieli Startups Accelerator

                      Hagai Avrahami Jerusalem Chamber of Commerce

 Ronen Segal, VP R&D, Brainsways Ltd

. . .”Winning Strategies for the American Biomed markets”

• Yoni Mozeson, Director of Marketing at CDx Diagnostics

• Geut Hoshen, International Sales & Marketing Manager, Orsense Ltd 

. . .”Winning Strategies for the APAC BioMed markets”

• Rachel Weissbrod, Director, Medical Affairs, Patient Monitoring & Recovery,Medtronic 

. . .”Clinical Market Development for Medical Devices in a Value Based Healthcare Driven Environment”

The event is sponsored by Azrieli College of Engineering, AtoBe Accelerator,  OnTarget Chemistry (Israel), the Jerusalem Chamber of Commerce and  Jerusalem Business Networking Forum – BioMed.  

Space is limited. Join us on Wednesday, April 6th in Jerusalem and hear senior executives from the Israeli bio-med industry. 

This meetup will be filmed by ARNON KEDEM. You are kindly requested to be seated by 18:00.

Invited Lecturers: 

Ronen Segal, VP R&D, Brainsways Ltd

Mr. Segal has more than 20 years of top leadership roles in various fields including vast hi-tech management experience in a wide range of leading technological groups. In 2004 he co-founded WiTech Communications Ltd., a company providing wireless video solutions for diverse commercial applications, where he served as a Vice President. Prior to this, Ronen served as projects leader for OpTun Inc., where he was responsible for the development of sophisticated fiber-optics communications active switching components. From 1998 to 2000, he worked for the Israeli Navy’s development center on a state-of-the-art submarine data communication system. From 1994 to 1998, Mr. Segal served in the Israeli Ministry of Defense’s Advanced Technology Unit. He studied at the Jerusalem College of Technology as part of a special academic reserves project in electro-optical Engineering and applied physics.

Geut Hoshen, International Sales & Marketing Manager, OrSense Ltd.

A seasoned business executive specializing in the Life Science device markets. Graduated from the Hebrew University BSc Chemistry and MSc research programs, specializing in Drug Delivery Mechanisms. Previously, International Sales Manager at Applied Photophysics Ltd., United-Kingdom, establishing and expanding the highly profitable global distribution network. A company developing spectroscopic instruments for the Life-Science markets.

Currently serving as the International Sales & Marketing Manager at OrSense Ltd., Israel,  responsible for the global commercial activities outside the Americas region.

Yoni Mozeson, Director of Marketing at CDx Diagnostics

Yoni Mozeson spend almost 10 years at Ogilvy (the biggest and best marketing firm in the world) where he created award-winning campaigns for such clients as American Express, Crest, Huggies, Citibank and Duracell. He then opened his own marketing firm (see http://mindprintmarketing.com/ ) specializing in Hi-Tech, BioMed, and Healthcare . Since moving to Israel, Yoni created marketing campaigns for several Hi-Techs seeking to target the US market. He is now Director or Marketing for a BioMed his Marketing Agency helped to launch 15 years ago – CDx Diagnostics®.

Rachel Weissbrod, Director, Medical Affairs, Patient Monitoring & Recovery, Medtronic 

Rachel Weissbrod has held a variety of positions in QA, Operations, RA & Medical Affairs in start-ups, medium companies and medical device titans such as Covidien, most recently Medtronic. At Medtronic she worked on developing and executing global clinical strategies for the company’s device portfolio to drive its value proposition for patients, providers and payers.

About Participating Companies:

Brainsway Ltd is an Israeli company with international operations that is engaged in the development of a medical device that uses H-coil for deep transcranial magnetic stimulation as a noninvasive treatment for depression.

OrSense Ltd. is a global developer and manufacturer of a non-invasive haemoglobin monitor device, for the detection of Anaemia in diverse clinical settings.  

CDx Diagnostics® is the world’s leader in the detection and prevention of cancers of the esophagus, oral cavity, pharynx, and larynx. CDx Diagnostics® provides clinicians with unique tools to enhance their detection of precancerous change through more complete epithelial sampling combined with computer-assisted morphological and molecular laboratory analysis. These life saving tests are nationally available to gastroenterologists, otolaryngologists, oral surgeons, periodontists, and dentists.

Medtronic (www.medtronic.com), is the global leader in medical technology – alleviating pain, restoring health and extending life for millions of people around the world. Medtronic acquired Covidien in 2015 and now has over 85000 employees. Key businesses include cardiac and vascular group, restorative therapies, diabetes and minimally invasive therapies.

AtoBe, the Azrieli College of Engineering Startup Accelerator provides a full platform for early stage technological entrepreneurs to develop their own dream startups. AtoBe is situated on the Azrieli College of Engineering campus. AtoBe provides selected entrepreneurs with a 6 month unique program with free academic mentorship and studies, lab support as well as startup office within the college, access to our top notch partners who specialize in startup companies, world class mentor networking, advisers and most important – investors. Registration for AtoBe Round 2 is now open til July 12- click here for the registration form.